Just like Jack Daniel's Tennessee Whiskey and Jack Daniel's Single Barrel, Jack Daniel's Gentleman Jack Whiskey is charcoal mellowed before going into the barrel. Gentleman Jack, however, receives an additional "blessing" when it is charcoal mellowed again after reaching maturity - making it the only whiskey in the world to be charcoal mellowed twice, giving it ultimate smoothness. Gentleman Jack is full-bodied with fruit and spices, and its finish is silky, warm, and pleasant. When you drink Gentleman Jack, do so with pride, for this is the whiskey a gentleman orders. Its balanced flavor is perfect for celebrating life's extraordinary occasions, plus all the moments along the way.